In a world full of competition knowing your unique value proposition is beyond crucial. This is truly what separates you from the pack.

Instead of attempting to be known for everything, businesses with a unique selling proposition stand for something specific, and it becomes what you’re known for.

Why is this so important?

Very likely many of your prospective customers have difficulty deciding what business deserves their time, money and trust.

Because until you know what your USP is, and how to capitalize on it, your business will be just another voice clamoring to be heard.

So it’s your job to assist them by making your unique selling proposition obvious, different and memorable enough that they can see exactly what your business has to offer.

We can help! We’ve put together a quick, free guide on putting together your USP to make your business poised for growth: Athena’s USP Guide.

After you walk through this exercise you’ll have a better idea what you have the cornerstone of a strong marketing program in place so you can actively focus your energy on creating things that cater to your ideal group of customers.

What unique value do you bring to your customers? Can you explain it in 2 sentences?

Have you heard the saying: “Keep your friends close and your enemies closer”?

The idea of course is that you don’t want to leave yourself vulnerable to anything your enemy may be up to while you’re not paying attention. The same is true in the world of business.

Sure, your competitors aren’t your enemies, but the analogy works so bear with us. 🙂

In order to succeed in business you truly do want to keep your competition close.
and watch their every move with eagle eyes…

Why? 3 important reasons:

1. You want to be the best — find out what they are doing and be better. Where are they excelling, where are they failing? How can you improve?

2. You may be vying for the same audience – analyze their efforts so you can improve. Don’t be a copy cat, be strategic and use their marketing as a thermometer, not a compass.

3. Stay one step ahead – Don’t just keeping up with the Jones’s — BE the Jones’s. Don’t steal their ideas, but rather let them inspire you to come up with your bigger and better ideas. Ideas that make people BUY.

So how can you get get the inside scoop on your competition? We have a secret hack to share with you that will walk you through the exact steps on how to (ethically!) spy on the competition.

You can access it here: https://vimeo.com/244541355/f1ac677851

After watching this video you’ll be full of creative ideas to take your marketing one step further and come up with innovative ideas your competition hasn’t even thought of!

Tell us, how did this work for you? Were you surprised at what you found out?